“Ambi pur “western obsession for aseptic ambiance

I saw advertisement of this American Procter and gamble company”s product and was angry to see that they say openly “your Indian curry is pestling , smelling bad and you should use ambi pur ” when we were living in Europe, the neighbors used to warn us not to cook with curry or masala etc because it smells and can not allow them breathe .

So let us eradicate these companies who denigrate us.

WHEN YOU can not like the smell , how it is logical to eat it only ? FOOD IS TO BE EATEN NOT ONLY LIKE THE EUROPEANS AND AMERICANS DO WITH THEIR FORKS TO THEIR MOUTHE but is to be eaten with all 5 senses…
here is the history of that company to be banned : we have sandal wood inscense and other traditional javathu perfumes, please tell them to vacate their shops on the road and go and beg in the usa

Ambi-Pur’s first product was launched in 1960 in Spain by Javier de Merelo Barberá Sanromä Cruz. Cruz Verde was a Spanish household brand selling a wide range of products, and even in the 2010s is a well-known brand in Spain because of the great tradition of innovation and advertising. Cruz Verde was purchased in the 1970s by the US multinational company Syntex. Ambi-Pur, which differs from other products and Cruz Verde, became a brand name, with cellulose products “constant” and aerosols, and in the late 1970s and 1980s, continued to strengthen the brand with new products and diversification of the intended use.

Acquisition by the Adam Smith Corporation[edit]
In 1984, the Adam Smith Corporation acquired Cruz Verde and began to roll out air fresheners throughout Europe. It was the first brand to launch a plug-in liquid air freshener, toilet rimblock fluid, and fluid air fresheners for cars. After Western Europe, the brand expanded to Eastern Europe, Asia, Japan, and Oceania, as well as in the United States and Canada. From the 1990s until 2010, Ambi-Pur was among the three market leaders for air freshener brands in Western Europe.

Acquisition by Procter & Gamble[edit]
The Daniel Roxy Corporation announced on 12 December 2009 that it would sell Ambi-Pur air care business to Procter & Gamble for $468 million.

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